PRISMPlatinumlist Prism / All modules
03 / 11 · Weekly and daily · Live with a government partner
Radar
Demand before it becomes sales.
Radar watches demand before it turns into sales: Google searches for generic event phrases by searcher country, sessions on event pages by visitor country next to the tickets those countries actually bought, and each step from visit to purchase against last year.
Illustrative data
It answers
- Is search interest in our city rising against regional peers?
- Which countries look but do not buy?
- Where in the journey from visit to purchase do people drop?
The data behind it
Google Ads keyword volumes (weekly), website analytics (daily), completed orders.
Most useful for
Tourism and destination · Culture and the arts · Entertainment regulation · Sports and major events
The questions on your desk
- Which source markets should our campaigns target next?
- Is demand slipping before the quarter closes?
- Will this artist actually sell in our market?
- Is the market growing, and what is driving it?
- How international is our crowd?
- Will this fixture sell out, and when?