PRISMPlatinumlist Prism / All modules
02 / 11 · Daily · Live with a government partner
Origin
Who comes, from where, and how far ahead they plan.
Origin reads two signals on each buyer's account, the phone number and the account country, and counts a ticket as a visitor's when both are foreign. Residents are grouped by the country on their account. Shares are shown by category, by genre and by how far ahead people buy, so a visitor who books a month out can be told from one already in town.
Illustrative data
It answers
- What share of tickets go to visitors from abroad?
- Which countries travel for which genres?
- Do visitors book before the trip, or once they are here?
The data behind it
Paid orders with the buyer's phone country and account country; no names, numbers or IDs leave the platform.
Most useful for
Tourism and destination · Culture and the arts · Sports and major events
The questions on your desk
- Are our events bringing visitors, or mostly residents?
- Which source markets should our campaigns target next?
- Who is our cultural programme reaching?
- How international is our crowd?